Simplifying golf the Leadbetter way.
There are a number of factors why golf in many markets is declining. The game can be very expensive, it requires special equipment, people have less time for leisure pursuits, and a greater variety of options to keep them entertained. When they do play they often find the game frustrating and difficult to master. At David Leadbetter Golf we can’t greatly influence the first three factors but we are making a concerted effort to make the game easier for people to learn. There have been very few golfers who quit the game after a good round but plenty who give up disappointed and disgruntled. We believe that through our network of Academies, David’s unique instructional methods, fitness and mental training, as well as a series of coaching products and services we can make improvements to golfers of all levels and ultimately their enjoyment of the game. David is often regarded as a pioneer of the modern golf instruction industry having coached 6 Tour players to world number 1, most recently Lydia Ko, as well as 19 to win Majors. He set up his first Academy 30 years ago, which has grown to a network of 23 Academies in 12 different countries. Over the last couple of years David has been working on a new approach to the golf swing that will make it simpler for golfers of all abilities to improve. Through scientific research and a great deal of testing David has developed the “A Swing”. “A” stands for “Alternative” and offers golfers a different approach to swinging the club. Not only is the A Swing 20% more efficient than the traditional swing it also places less strain on the body and doesn’t require hours of practice. Through a series of simple drills that only require 7 minutes to complete, a golfer can transform the way they hit the ball in a short amount of time. Not every golfer will need the A Swing. If they are already well synchronized and hitting the ball consistently well, there may be little they need to change. However, if a golfer is struggling with their game and keeps reverting back to bad habits then the A Swing could be what they need.
Creating innovative new approaches to golf instruction are important to the growth of our business. We are not looking for the next quick swing fix but believe with the A Swing we have a sustainable platform to boost revenue streams as well as drive traffic to our network of Academies. Golfers will be able to take A Swing lessons at any of the Leadbetter Golf Academies, as well as buy an instructional book and training aids released in May 2015. There will also be a series of videos and the ability to take virtual lessons from anywhere in the world. From a marketing perspective the challenge we face is part awareness and part education. Golf instruction is generally too complicated and often contradictory so our aim is to not only simplify the swing but how the game is fundamentally taught. If we achieve that the book and associated products will be a success. Making the game easier for people to learn is the sole focus of David Leadbetter Golf. Listening to our students needs and adapting to how golfers want to learn the game is vitally important. We teach a number of junior golfers and understand they consume information in a different way to a more senior golfer. We have to adapt our communication style to suit the student without compromising the level of instruction they receive. That’s why Leadbetter Instructors go through a series of re-certification programs each year to maintain these high standards. We are in the process of expanding our Academies to four new markets this year and with programs like the A Swing we hope we can bring a new generation of golfers to the sport and help existing players to fall in love with the game again. In the world’s most complex sport we believe simplicity is the best path to success. For more information about David Leadbetter Golf and the Leadbetter Golf Academies visit https://www.leadbetter.com/.
For details about the A Swing visit https://leadbetteraswing.com/ or follow our social media channels:
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